SportsCar is the official Publication of the SCCA.

 

In this age of multi-million dollar budgets, wind tunnels and exotic materials, it can be easy to forget that there’s a breed of racers who work with their own hands in home garages, and who dig into their own pockets to pay for parts, accessories and supplies.

Over 45,000 of them are full-time SCCA members, and SportsCar magazine reaches all of them 12 times a year. With club member profiles, event recaps, tech and racing tips, product features and more, SportsCar is the definitive way to reach this passionate group of hardcore racers.

 

SportsCar Audience

 

SportsCar connects advertiser's products & services with real users who value the contribution brands make to sustain the sport they participate in and love. Our mission is to validate authentic motorsport values, experiences and aspirational culture to the benefit of our advertising partners through the valuable relationships we've cultivated with our readers.

  • SportsCar circulation is 45,000 copies 12 times per year
  • 81% male with a median age of 46
  • Median HHI is $112,000
  • 42% own one or two competition cars
  • 23% driver a premium automobile on the road
 
The average SCCA member spent $1,971 on parts and accessories for their racecar, which amounts to $87 million overall
— SCCA member survey, 2015
 

 2018 Editorial Calendar

Last year's equivalent cover shown. / Dates subject to change

 
001-SC0217.jpg

Pro Racing Review Issue

February 2018

Space: 11.17.17

Materials: 12.01.17

Mails: 12.26.17

Plus: Brake Systems Guide

 

001-SC0317.jpg

The Safety Issue

March 2018

Space: 12.22.17

Materials: 01.12.18

Mails: 01.30.18

PLUS: Safety Equipment & Apparel Guide

Going Faster Issue

April 2018

Space: 01.12.18

Materials: 02.02.18

Mails: 02.27.18

PLUS: Data Acquisition & Communications Showcase

SCCA's Best Drivers Issue

 

May 2018

Space: 02.23.18

Materials: 03.08.18

Mails: 03.27.18

PLUS: Suspension & Handling Guide

 

Pro Racing Success Stories

June 2018

Space: 03.23.18

Materials: 04.06.18

Mails: 04.24.18

PLUS: Tire & Wheel Guide

SCCA's Best Cars

July 2018

Space: 04.20.18

Materials: 05.04.18

Mailing: 05.22.18

PLUS: Runoffs Preparation Showcase

Knowledge Issue

August 2018

Space: 05.25.18

Materials: 06.08.18

Mailing: 06.26.18

PLUS: Driving School Directory

Who Will Win the Solo Nationals?

September 2018

Space: 06.22.18

Materials: 07.06.18

Mails: 07.24.18

Bonus Distribution at Solo Nationals

 

Who Will Win the National Runoffs?

October 2018

Space: 07.20.18

Materials: 08.03.18

Mails: 08.21.18

Bonus Distribution at National Runoffs

Solo Nationals Recap Issue

November 2018

Space: 09.14.18

Materials: 09.28.18

Mails: 10.23.18

Bonus Distribution at SEMA

001-SC1216.jpg

National Championships Runoffs Recap

December 2018

Space: 10.05.18

Materials: 10.19.18

Mails: 11.13.18

PLUS: PRI Show Guide

001-SC0117.jpg

Preparing for 2019

January 2019

Space: 10.26.18

Materials: 11.09.18

Mails: 12.27.18

PLUS: Driving School Directory

Bonus Distribution at PRI

 

RATE CARD

 

SPREAD:

$3997 / 1x

$3797 / 3x

$3597 / 6x 

$3398 / 8x

FULL-PAGE:

$2346 / 1x

$2129 / 3x

$2111 / 6x

$1994 / 8x

TWO-THIRDS PAGE:

$1889 / 1x

$1795 / 3x

$1689 / 6x

$1606 / 8x

 

HALF-PAGE:

$1389 / 1x

$1370 / 3x

$1250 / 6x

$1181 / 8x

ONE-THIRD PAGE:

$1074 / 1x

$1020 / 3x

$967 / 6x

$958 / 8x

QUARTER-PAGE:

$724 / 1x

$688 / 3x

$652 / 6x

$615 / 8x


 

SportsCar Marketplace Ads

SportsCar readers aren’t passive; they’re behind the wheel and turning the wrenches. The Marketplace section is a cost-effective option to reach an audience that routinely uses your products and services.

  • Large / 6.75 x 2.875 inches - $598
  • Medium / 3.25 x 2.875 inches - $329
  • Small / 3.25 x 1.4375 inches - $169
SC-MediaKit-MPL.jpg