43% of audience members routinely visit advertiser websites
— 2017 RACER Audience Survey
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Since 1992, RACER has set the standards for excellence across national and international motorsports magazines. Each issues, captures the beauty and tells the stories of the people, places and machines, going beyond the headlines, and getting to the core of what drives passion for the sport. It's been called a love letter to racing, and 78% of readers spend between 1 and 3 hours devouring each issue.  

What's more, 52% say that features in the magazine can have from some to significant influence in their purchase intent. In other words, brands that appear in RACER in either editorial or advertising become top-of-mind when our readers shop for products and services.


2017-18 editorial calendar

Covers shown are from equivalent prior year issue / Dates subject to change

 

The Technology Issue

November 2017

Mails: November 02

Space: October 09

Materials: October 16

Plus: Karting & SIM Racing Guide/ PRI Distribution

 

The Champion's Issue

Winter 2017

Mails: December 12

Space: November 09

Materials: November 16

Plus: Driving School Directory

 
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The 2018 Season Preview 

Spring 2018

Mails: March 5

Space: January 25

Materials: February 09

Plus: Go Racing / Safety Section

 
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The Heroes Issue

 

June 2018

Mails: April 6

Space: February 28

Materials: March 14

26th Anniversary Issue

 
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Le Mans Issue

July 2018

Mails: May 14

Space: April 10

Materials: April 24

Plus: GT Racing Guide

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The Great Teams Issue

August 2018

Mails: June 18

Space: May 14

Materials: May 23

Plus: Driving School Directory

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The Great Cars Issue

September 2018

Mails: July 18

Space: June 22

Materials: July 06

Plus:  Racecar Buyer's Guide

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The Formula 1 Issue

 

October 2018

Mails: September 18

Space: August 13

Materials: August 31

Plus: Holiday Gift Guide / SEMA Distribution

 

Rate Card

subject to change

 

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$5697 /3x

$5397 / 6x

$5097 / 8x

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$2030 / 6x

$1918 / 8x

FULL PAGE:

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$2831 / 6x

$2674 / 8x

 

HALF-PAGE

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ONE-THIRD PAGE:

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OUARTER-PAGE:

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