RACER.com Sees Record-breaking Month of May
RACER.com solidifies its ranking as the Number 1 motorsports-exclusive sports media site in the U.S.
RACER.com broke new records for audience traffic and growth during the month of May. With 408,034 users representing an increase of 7.82% over May 2016, site traffic grew to serve 2,947,910 page views (+2.05%), thanks to a 10.3% gain in user sessions (1,275,317).
According to industry standard ranking site, Alexa.com, with these audience traffic figures, RACER.com solidifies its Number 2 ranking overall for auto racing sites in the U.S.A. behind NASCAR.com, and is the Number 1 sports media website in the country devoted exclusively to motorsports. The United States led the way on user sessions, accounting for 81.9%, followed by Canada (5.6%) and Great Britain (3.6%), based on metrics from Google Analytics.
"Our small, but mighty, team of web editors, combined with exclusive correspondents on site at Formula 1, IndyCar, NASCAR, IMSA, PWC and WEC events, among others, has continued to make RACER.com the go-to resource for motorsports news and analysis in the United States," said Paul Pfanner, founder and CEO of Racer Media & Marketing, Inc. "Their hard work has been honored by these strong audience numbers, proving that if you want to know what's happening anywhere in the world of racing, RACER.com is the site to go to."
Arguably the biggest racing day on the calendar with the Grand Prix of Monaco, Indianapolis 500, Coca Cola 600 and conclusion of the Nürburgring 24 Hours all taking place on May 28th, RACER.com enjoyed 27% growth over the same race day last year, recording 35,424 users navigating through 48,683 sessions on the day alone.
RACER's social media platforms also saw healthy spikes in engagement. Throughout the month of May, RACER's social team pumped out 158 Tweets that garnered 2,590,000 impressions. On Facebook, RACER posts reached 1,646,679 potential users with 745,793 actively engaging. Facebook video posts were viewed 828,132 times. The RACER Channel on YouTube was watched 616,037 times for a total of 1,767,146 minutes.
"It may be hard to believe, but RACER.com is now celebrating its 20th anniversary, and it's better than ever," said Laurence Foster, RACER's editor-in-chief. "Racers don't rest on results, and neither will we. Our team will continue to work on keeping RACER.com the top motorsports-centered site in the country by delivering first-class coverage across the spectrum of national and international motorsports. Web users have responded by rewarding us with genuine, robust growth that's been verified by third-party sources."
The RACER.com team is led by editor Mark Glendenning, executive editor Andrew Crask and associate editor Alison Sneag. In the field covering Formula 1 are Chris Medland and Will Buxton. IndyCar coverage is led by Robin Miller and Marshall Pruett. Pruett also leads national sports car coverage along with Stephen Kilbey creating exclusive coverage of the WEC and Le Mans, while in NASCAR, Kelly Crandall is reporting.
"What continues to set us apart is not just our on site reports and videos, but our commitment to dig a little deeper and pursue stories a little farther to give our audience the most thorough story possible," said RACER.com editor Mark Glendenning. "Our aim has never been to generate click-bait headlines, but to serve our readers faithfully with stories about what's happening within the sport they love."
About Racer Media & Marketing, Inc.
Based in Irvine, CA with a sales office in London, Racer Media & Marketing publish RACER, celebrating its 25th anniversary, RACER.com, celebrating its 20th anniversary and the Sports Car Club of America's official publication, SportsCar. In addition, RACER Studio has produced creative, content and brand communication strategies for many of North America's top sanctioning bodies, manufacturers, promoters and sponsors. Racer Media & Marketing, Inc. is privately owned.